Evaluating and optimizing mobile performance can help you address factors that Google explicitly considers in its ranking algorithm. Additionally, regularly assessing mobile-friendliness helps future-proof your SEO strategy as mobile traffic continues to dominate internet usage worldwide. Professional SEO audits deliver detailed reports highlighting strengths to build upon and weaknesses to address in your search engine optimization efforts.
Track and analyze traffic data
This provides an opportunity to recover visibility while the remainder of the audit is carried out. While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on accessibility, indexation, and optimization.
A fitness blog should have links from health and wellness sites, not gambling or loan websites. First, check the referring domains graph to see your link growth over time. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. During the SEO audit, delve into the demographics of your website’s traffic.
All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing.
Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. As search engine algorithms evolve and user expectations grow, staying on top of your website’s SEO health is more important than ever. If you’re serious about driving organic traffic, ranking higher in search results, and staying ahead of competitors in 2025, conducting regular SEO audits is non-negotiable. This guide walks you through how to do an SEO audit in 2025—from technical performance to content strategy—so you can identify and fix the issues holding your site back. SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.
For All Websites
- Fixing mobile usability issues directly improves both bounce rates and dwell time—important engagement signals for ranking.
- Most will revolve around keyword research data and include (or be followed by) keyword mapping and gap analysis.
- For example, if only a few domains link to you, you must get links from related domains.
- This will give you an idea of how much traffic your website gets from Google.
Anyone using a phone to look for stuff on the internet isn’t going to wait around for a slow-loading site. That means the faster your site is, the more likely Google is to reward you with strong organic rankings. Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search.
Content
Let’s say GSC data shows some BHS Links of my key pages have low click-through rates (CTRs). I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. Automated audits and reports may have their place, but without expertise and manual analysis applied they offer limited value and shouldn’t be considered comprehensive audits. It’s not simply a matter of choosing one of the types of audit I’ve talked about. You must focus on what the business needs and how best to use the tools in your arsenal (which includes audits) to deliver that. It might be that multiple types of audit are needed, or just specific elements of a particular one.
